This is one of those plants that seems like a really good idea the years that it blooms. This Rhododendron is deciduous and blooms early in the spring before the leaves unfurl. The problem with this variety is that doesn't bloom most years at least not in my experience. I'm pretty sure that the lack of summer heat is the problem. Photos online of this variety growing in warmer summer areas seem to have much more abundant blooms. It may improve as it ages?